Bundling and Joint Marketing by Rival Firms

Customer Information Sharing Among Rival Firms

The recent rapid growth of the Internet as a medium of communication and commerce, combined with the development of sophisticated software tools, are to a large extent responsible for producing a new kind of information: databases with detailed records about consumers’ preferences. These databases have become part of a Þrm’s assets, and as such they can be sold to competitors. This possibility ...

Law and Economics of Bundling by Non-dominant Firms

An IPO’s Impact on Rival Firms

We would like to thank seminar participants at Yeshiva University for helpful discussions.

Small Firms Marketing:

Competitive Bundling and Counter-bundling with Generalist and Specialist Firms - Technical Appendix